Not every business should be assessed in the same way. Investors look at pre-revenue ventures very differently from trading businesses, so I’ve created two tailored assessments to give you more useful, realistic feedback.
Use Assessment 1 if you are still validating your idea,
building an MVP or have not yet started generating meaningful revenue.
Use Assessment 2 if you are already trading, have paying customers
and want to understand how strong your business looks from a growth and funding perspective.
The goal is not just to tell you whether your business looks strong. It is to help you understand what stage you are really at, what investors are likely to look for and what you should focus on next.